Presentations

Multi-Generational Recruitment: Marketing to Diverse Audiences in a Multi-Channel World

Learn about the latest trends and best practices for recruiting millennials and generation-X for graduate higher education programs. Topics covered include Audience Profiling, List Tactics, Variable-Data Technology, Mobile-optimization, and Social Media strategies.

Recruiting Across Generations: Building a Healthy Inquiry Pool Using Multi-Channel Strategies for Diverse Audiences

This workshop covers multi-channel marketing strategies that are effective for recruiting different generations of prospective students. Learn how to build and maintain a healthy inquiry pool of prospects as well as how to engage those prospects to take the next step towards applying to your programs.

Emerging Trends for Catholic Marketers

This presentation covered the latest trends in integrated marketing and fundraising, and specifically explained how variable-data technologies are used to link together various media within a multi-channel campaign. Attendees learned how direct mail, email, personalized microsites, social media, and mobile devices are linked through the use of QR Codes, Mobile-optimized email and landing pages, and Personalized Microsites (PURLs).

Integrated Marketing: How to Communicate with Prospects using a Cross-Media Approach

Learn how to communicate with prospective students using a cross-media approach. This presentation covers current marketing trends, variable-data technologies, innovative cross-media formats, marketing automation, and real results from higher education marketing case studies.

Multi-Channel 301: Integrating Direct Mail, Email, Mobile and Web using Variable-Data Technologies

The average person sees over 3,000 marketing messages a day! How do we recruit prospective students across multiple media while maintaining key marketing messages and a simple “call-to-action”? The answer is related to your understanding of today’s Variable-Data Technologies. With so many types of media available today – including direct mail, email, SMS text, smartphones, tablets, social networks, personalized Landing Pages and Microsites, traditional print and website advertising – it is critical to maintain high levels of integration and personalization across all channels!

Cross-Media Trends

This presentation highlights the latest trends in integrated marketing across various channels including online, direct mail and mobile fundraising. Find out in this presentation where is the industry now and where is it going so you can make the right adjustments to your fundraising campaigns.

Digital & Direct Mail: How to Integrate QR Codes, Mobile sites and Personalized Media using Variable-Data Technologies

This presentation uncovered how variable-data technologies are used in multi-channel fundraising campaigns, specifically through the use of direct mail, email, QR Codes, Mobile-optimized landing sites, and Personalized URLs (PURLs). Learn everything you wanted to know about generic vs. personalized QR codes, tips for mobile optimization, how Personalized landing pages work, and how these digital channels work with your existing direct mail and email communications.

Personalized Marketing Across Multiple Channels 201: Recruiting Students in the 21st Century

This presentation is from the 2012 NAGAP Conference in Austin, TX. Focused on how to recruit prospective students using an integrated marketing strategy..

Personalized Marketing Across Multiple Channels: Recruiting Students in the 21st Century

A 4-part presentation covering multi-channel marketing trends, innovative direct marketing technologies, how to plan an integrated multi-channel campaign, and a review of case study data. Specific focus on student recruitment for higher education admissions. (Presented at NAGAP 2011 Conference)

PURLs and QR Codes: An Easy Entry into Cross-Media Marketing

Learn how a state-of-the art Personalized URL Platform can glue that makes multi-channel direct marketing campaigns stick! Plus everything you wanted to know about QR Codes and mobile optimization.

PURLs: A Simple Way to Get Started with Multi-Channel Fundraising

This presentation covered 3 topics:

• Overview of Latest Trends in Multi-Channel Marketing,
• Understanding PURLs and what they can enable you to do, and a
• Review of Examples of how PURLs can be implemented.

PURLs & Admissions: Converting Prospects into Applicants

A new multi-channel marketing package for converting prospects into applicants. Covers 4 topics: Intro to PURLs, Multi-Channel Integration Strategies, Impact of PURLs on Admissions process, and Best Practices for Maximizing Response Rates. (Co-Presented in 2009 at the NAGAP Conference by Marymount University and Direct Development.)