Find your target market!
Nothing is more important than the quality of your marketing data. Even when your offer is great and your delivery is clever, if you are reaching the wrong audience your marketing ideas will not perform well.
Whether your university is reaching a new student segment, your nonprofit is looking for new donors, or your business is marketing to new customers - let the experts at Direct Development find the right data for your marketing campaign.
List Research
We listen. We research. We target. We also apply decades of direct marketing experience to provide you with the right names. Because no matter how great of a direct mail or email package you've put together, nothing matters more than the list! Whether you need a mailing list, an email list, or an opt-in SMS text list, our list experts will research and provide relevant, innovative recommendations to identify primary, secondary and non-traditional markets to reach your target audience.
List Acquisition
As full-service list brokers we have access to over 60,000 postal and email lists available on the market today. And since Direct Development does not manage any lists privately our list recommendations come without any bias. Our goal is to help you acquire the best possible lists for your specific campaign - and to provide robust tracking results of each list source so you can make better decisions for the future.
DATA PROCESSING
We handle data on a daily basis, and have the experience to know what processes can actually help make your own data more accurate, clean and free of errors. Here is a list of some of the data processing services we provide:
- Data and list standardization
- Merge/purge, dedupe and file suppression
- Opt-in/Opt-out management
- NCOA (National Change of Address)
- Intelligent Mail Barcodes
- Postal presorting and optimization
- Sequencing and key coding
EMAIL APPENDING
Email appending helps you find missing email addresses of your existing constituents by matching their postal addresses to a large database of opt-in email addresses. Typical match rates are between 10-20%. We also can do "reverse appending" which adds postal addresses to your existing email address database.
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