1 Viewbook
3 formats
Fully Variable
Test drive our variable viewbooks today!
Test drive our variable viewbooks today!
Direct-Connect ® Campaign Dashboard
The most important aspect of these prospective student engagement tools is found in the real-time tracking and reports generated on the Direct-Connect ® Campaign Dashboard. Our online dashboard allows you to track responses of each individual prospect and target audience. You can even export any group of records from the dashboard and import it directly into your existing CRM. Click here to download our Variable Viewbooks strategic diagram, or check out the outline below:
Phase 1
Outbound & Inbound Marketing
Direct Mail + Email
- Includes PURL link + Variable Content
- Links to Personalized Initial Landing Site
- Sent to list of prospective students
Website Inquiries
- Integrated Banners
- Links to Generic version of Initial Landing Site (GURL)
Social Media & Live Events
- Social network promotions
- College fairs
- Walk-ins
Phase 2
Initial Landing Site
- Captures specific interests of prospective students
- Both Personalized (PURL) and Generic (GURL) versions
- Mobile Optimized
Phase 3
Personalized & Variable Viewbooks
Personalized Viewbooks
- Variable Content based on survey responses
- Mails 1st Class in real time
- Completely Customized
- Personalized QR Code for Mobile Integration
- Integrates with Variable Viewbook
Variable Viewbooks Microsite
- Personalized Microsite for each prospective student
- Variable Content based on survey responses
- Variable Tabs for Programs, Applying and Financial Assistance
- Responsive Design for desktops and mobile devices
- Includes Social Media integration
