Build more than just a website!
Get the digital assets you need without making a headache for your IT department. We design and build simple, web-based media and make them accessible in multiple formats.
Personalized Microsites (PURLs)
Personalized Microsites are a highly personalized set of landing pages organized around a campaign-specific theme. By using personalized URLs (PURLs) generated from our Direct-Connect® platform, we can track all activity and interests down to the individual person. PURLs can be promoted to your target audience via direct mail, email, QR codes, and SMS text messages.
Website Development
Getting a better website does not need to be an overwhelming project. Whether you need a completely new site, or just an updated look and feel, or campaign-specific landing pages for a new marketing promotion, we can handle your web development needs quickly and cost-effectively.
Direct-Connect ® Integrated Marketing Platform
Direct Development's integrated marketing platform - Direct-Connect® - brings together marketing automation with robust tracking/reporting to provide you a 360° view of your marketing efforts. Combined with PURLs and advanced data segmentation, you can easily see the online activity of each individual person who is responding to your marketing campaign, all through our easy web-based dashboard. We then create automatic response triggers based on how your respondents behave, so you know the right follow-up actions are happening for each individual. Easily export campaign-related activity and contact information into your existing CRM.
Log In to Direct-Connect ® View Sample DashboardMobile Optimization
All of the digital assets within your marketing campaign need to be optimized for mobile devices. This includes emails, landing pages, QR codes, SMS text messages, and website forms. We use responsive design as well as other technologies to ensure your communications are optimized for mobile viewing and responding.
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