Diocese of Buffalo - Christ the King Seminary
150th Anniversary AppealTHE CASE:
Christ the King Seminary wanted to take advantage of their 150th Anniversary to maximize their funding possibilities for their ongoing programs. DD designed a direct mail promotion that focused on the timeliness of that important benchmark. The appeal was segmented separately for "old friends" who had not donated recently and "current donors." Compelling copy, combined with special inserts helped make this appeal both attractive and within budget.
THE RESULT:
The former donor segment re-activated nearly 500 lapsed donors, and the active donor campaign netted over $50,000, a significant return for them.
SERVICES:
Creative And Consulting,
Direct Mailing & Fulfillment,
Multi-Channel Marketing,
List Services,
Direct MySocial ®
