Send the right message to the right audience using the right media!
The average person sees 3000 media messages per day, so how are you going to break through all of the "noise" and get noticed? Using multi-channel marketing has been proven to increase response rates 2-3 times compared to single-channel marketing efforts.
Direct Development's integrated marketing platform - Direct-Connect® - is a cutting-edge marketing suite without the hassles of downloads or hands-on management. Our platform brings together marketing automation with robust tracking/reporting to provide you a 360° view of your marketing efforts.
Direct-Connect ® Campaign Dashboard
Track dozens of campaign metrics, including the performance of all media channels and prospect groups, down to each individual person. Easily export campaign-related activity and contact information into your existing CRM.
Log In to Direct-Connect ® View Sample DashboardVariable-Content Marketing
We help you development variable content tailored for each unique audience and individual. And we know how to program your data on the back-end to carry your variable messaging across both offline and online media.
Personalized URLs (PURLs)
More than just a cute personalized link, PURLs allow your audience to respond easily no matter which marketing touch-point they are responding to. With personalized links we are able to track 2-3x more respondents vs. generic or traditional marketing calls-to-action.
Integrated Marketing Services
Everyone uses different marketing channels to communicate with their customers or prospects, but not everyone knows how to integrate their message across channels. You need to know the best ways to simplify your message and make it easily recognizable - and we can help!
Triggered Media
Most organizations drop the ball on following up with interested prospects after they have expressed some level of interest. By using Direct-Connect®'s marketing automation capabilities we can setup trigger-based emails, SMS text, or social media messages based on any variety of business rules.
