2010 Invitation to Campus Visit Days

THE CASE:
MU had 2 upcoming Campus Visit Days and needed to execute an integrated multi-channel campaign involving 2 direct mail invitations, 6 email follow-ups, 2 SMS Text reminders, Facebook promos, and 3 website banner announcements. DD worked with client-provided print files to develop matching HTML graphics for other channels. All channels directed prospects to PURLs or Generic URLs which were programmed to capture all activity down to the individual level, while also provide separate tracking results for each media channel.

THE RESULT:
28,357 prospective students invited; 5.46% overall response rate; 443 sign-ups; 250 attendees (56% show rate); 264 SMS opt-ins; 429 requests to be contacted.

SERVICES:
Creative And Consulting,  Direct Mailing & Fulfillment,  Multi-Channel Marketing,  List Services,  Direct MySocial ^®